Reputation911 was founded by CEO William DiAntonio to help individuals and businesses restore, promote, and protect a positive online reputation. He started the company in 2010 after speaking with countless individual and businesses that saw a need for reputation management services:
Friends and family were coming to me in 2010 because of my investigative background. Many were having trouble finding a job and needed my help. They saw anonymous users writing negative things about them online and feared that these complaints were affecting their ability to find a job. I spoke with a federal judge who saw former defendants and attorneys writing unsubstantiated things about her on The Robing Room and she did not have a way to respond to them. The internet seemed like the Wild West and individuals who were being victimized had no way to protect themselves from the anonymous individuals who were trying to take them down online.
William DiAntonio took on a few clients pro bono in 2010, using his investigative skills to see if he could locate where these unwanted comments were coming from. He adds:
I wanted to see if it was possible to determine who was writing this unwanted content. From there I could determine if we would be able to remove or suppress this information from the web. Once I saw that this was possible, I set out to help other individuals and businesses in the same way. Reputation911 officially incorporated in 2011.
William DiAntonio emphasizes that his company’s services are not just for individuals or businesses that have done something wrong:
I can see a scenario where individuals who are looking to change careers find that the information online about their time in another industry is inaccurate or misleading. That can hold them back in their job search, especially if they do not know how to fix it.
Anonymous people on the internet should not be able to tell your story. Reputation911 helps clients use the internet to put their best foot forward, showcasing the full story of their lives instead of letting their Google search results be dominated by just one chapter of their lives.
We want people to feel comfortable coming to us to handle their reputation management needs without feeling like we are going to extort them or post more negative information online if they stop paying.
William DiAntonio has built Reputation911 to be sustainable for the long haul, bringing top search engine optimization, marketing, writing, social media, and legal professionals onboard and completing work entirely in house to protect each client’s privacy.